The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.

Yes, September is all about iPhone, but Google is taking center stage today with its hotly anticipated Pixel hardware event. Thanks to a parade of leaks, we think we know mostly what to expect today — Pixel 10 phones, along with new watches and earbuds — but we'll know for sure later today. That's because the event kicks off at 1PM ET.