The retailer will make its Hallmark movie debut in Holiday Unplugged while rolling out exclusive products, in-store events, ...

MAGNA-TILES is teaming up with Burst to create a limited-edition toothbrush set inspired by the beloved building toys.

Wizards and Digital Gaming powers another double-digit revenue gain while Consumer Products posts growth behind Marvel, KPop ...

The trade group expects November and December sales to rise 4.2% as consumers keep spending despite inflation and pressure on ...

Mattel celebrates its 2026 Barbie DreamHouse with its “Barbie Is Moving” campaign, featuring themed events, activations, and ...

Some holiday traditions never get old, but this year’s holiday launch from Hess Toy Truck is bringing something brand-new to ...

Whatnot is getting a head start on 2027 with its latest consumer trends report, exploring what’s next for toys, games, and ...

The Toy Book visits the legendary London toy store for an inside look at the trends, characters, and play patterns shaping ...

The Fang Favorite winner will be announced along with all the other Spooky Award winners at the 2026 Halloween & Party Expo in Las Vegas, Jan. 11. To learn more, visit hiaonline.org. Natalie is an ...

Peter Griffith will join the company as Chief Financial Officer on Oct. 20 and take a seat on Mattel’s Board of Directors.

From a battle for Castle Grayskull to K-pop-inspired creativity, this week’s titles bring familiar entertainment franchises ...

Rock and roll comes back to the scene with Stern Pinball’s new AC/DC Remastered pinball game. Through Premium and Limited-Edition models, players can celebrate one of the world’s most influential ...