Over the past few years, sell-side curation has gained popularity as a way for advertisers to target high-quality publishers.

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

Never say never,” said Nextdoor CEO Nirav Tolia regarding possibly signing an AI "sky bridge" data licensing deal down the line.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of ...

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

The biggest misconception marketers have about measurement is that there's a single solution for attribution, says M^2's Madan Bharadwaj.

Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...