Lauren Inch is the Fixer of Thinkerbell South. She is key to creating an environment and an experience that is aligned to the ...

Marketers may not be using AI in the way should be. Zambrero CMO Bronwyn Heys believes that chucking a prompt in and ...

Thrifty has paired Australia’s Strongest Man with an Australian Tetris champion in a new campaign via creative communications ...

Publicis boss Arthur Sadoun believes that holding company consolidation is having a positive impact on Publicis Groupe’s ...

Woolmark is positioning wool as a natural alternative to an increasingly artificial and optimised world, with the launch of a ...

Speaking the language of business also requires a wider field of vision. A framework that measures paid search, social, ...

Meta has added Facebook to its growing list of platforms giving users greater control over the algorithms deciding what ...

Australian consumers are increasingly turning to artificial intelligence (AI) to research brands and products, but few are ...

WorkSafe Victoria has launched a new campaign encouraging injured workers and employers to work together to support recovery ...

Maxibon has launched a new campaign via creative agency SICKDOGWOLFMAN to introduce its new Barney Banana ice cream, bringing ...

Breville has launched ‘Because great coffee matters’, a new category campaign created by independent creative agency Emotive, ...

Here, Stephen Wright, global media lead at TrinityP3, reflects on the humAIn conference in Sydney yesterday and why creatives ...