X is using lead-gen tools to rebuild ad revenue, while Threads is defining its value beyond Meta's ecosystem. Across APAC, agencies say both must work harder for a place in media plans.
From tech to travel to retail, find out which brands won over Singaporean consumers in Campaign’s latest research with YouGov.
Mondelez and Ogilvy India's new campaign highlights the dynamic relationship between neighbours and how a box of sweets can save the day.
What began as a campaign mascot designed to go against the flock has evolved into a case study in brand control and free speech.
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