Licensing deals bring in revenue but turn publishers into inputs for AI answers readers never click through. Letting ...
New legislation is strengthening consumers’ ability to manage and cancel media subscriptions. News companies must understand ...
During the recent INMA Media Innovation Week in Madrid, programming covered scarcity as a business model, the importance (but ...
At the recent INMA Media Innovation Week in Madrid, Hanne Louise Akernes of Bergens Tidende shared practical tips for ...
At INMA’s Media Innovation Week in Madrid, Sanoma Media Finland explained how one-on-one coaching drove AI tool use across ...
The news industry has spent this year retreating from reach to loyalty. This week, INMA’s own numbers say the retreat buys ...
Arena Holdings is moving beyond mass reach to focus on what audiences actually value, using data and research to reshape its ...
Subscriptions arrived on the later side. Vocento launched in 2015, El Mundo in 2019, and El País in 2020, and they’ve all grown fast once they did. El País is at 490k with almost 30% outside Spain, ...
At the INMA Africa Audience Development Summit, speakers showed that African publishers already operate where global news ...
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