As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

The top 10% of accounts on Zoom Webinars and Events run 37 webinars a month and average 9,104 registrations. Mid-tier ...

U.S. Soccer is just one piece of Volkswagen’s evolving approach to experiences and integrations. The company is collaborating ...

At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with ...

Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron ...

The company is testing importing and creative insight features, as well as improved conversational guidance for its ...

The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and ...

The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and ...

Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address ...

Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell ...

At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad ...