CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Keeping up with today's social media advertising trends—the rapid shifts in technologies, audiences behaviors, and format types—can be a huge challenge. The task is made even harder by the fact that ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Chiara Riga, Sr. marketing operations manager at AppFolio, is responsible for all things marketing operations architecture at the property management software firm—from lead lifecycle to system ...

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. The report was based on data ...

Jay: Thinking about the MarketingProfs audience very specifically where it's very B2B driven, but this applies everywhere. What we are in the business of doing as marketers is inspiring change. That's ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

B2B marketers say economic uncertainty is the top challenge they're facing with driving pipeline growth this year. That's according to a recent Pipeline360 survey of 500 B2B revenue marketers from ...