Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...

A note on the ownership metric: We used brand mentions in the answer text to define ownership rather than source citations. Kevin's earlier Growth Memo research showed that people pay attention to ...

Semrush runs on one of the industry's largest, most comprehensive datasets — 28.8B+ keywords, 43T+ backlinks, and 317M+ AI prompts — because guessing isn't an option when revenue is on the line. See ...

AI tools have become part of how B2B professionals find and evaluate vendors. Buyers use them to scope categories, compare solutions, and build shortlists before they ever talk to sales. But how much ...

Luke has over ten years of experience in digital marketing, writing about SEO, AI search, and how to get the most out of Semrush. He spent years building Semrush‘s Knowledge Base, working directly ...

The flagship study, scaled from an initial 2,500 prompts to 126 million U.S. AI search prompts, reveals how brands are mentioned, cited, and represented across AI-powered discovery environments — and ...

What does it take to build a career in SEO in 2026? We analyzed 3,900 job listings to uncover how the role is evolving—from experimentation and AI to shifts in salaries, responsibilities, and the ...

Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue ...

AI search engines like ChatGPT are actively shaping how your brand gets discovered, described, and evaluated—and LinkedIn is one of their primary sources. But it’s not just about how often your ...

AI is changing how people shop. Our survey of 1,030 U.S. consumers reveals how AI drives product research, brand discovery, and purchases.

We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.

We analyzed 248,000 Reddit posts to uncover what makes certain threads appear in AI search results. Learn which post types, engagement levels, and formats drive visibility.