Gap isn't the first brand to jump on the Sydney Sweeney/American Eagle bandwagon. Old Navy has already released a subtle ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Sweeney defended her bathwater creation in a new interview with The Wall Street Journal, as she tried to point out that actor ...

Addison Rae is the latest celebrity to throw her name into the denim craze sweeping Hollywood. Following Sydney Sweeney’s ...

Addison Rae brings serious main character energy in a smoldering new campaign for her Lucky Brand jeans collaboration, ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already ...

With collaborations dropping on a near-constant cycle, the rush to stay relevant is making marketers more prone to missteps ...

On August 19, 2025, the global fashion label GAP unveiled its latest collab with KATSEYE. The sensational girl group posed for a denim campaign by the fashion brand.