The Douglass Park basketball courts are now open after being under renovation since February 2025. The court's new design has ...

According to iuhoosiers.com, the agreement marks Lilly's first full sports sponsorship in college athletics and makes it the ...

Tennessee Basketball unveiled its new Adidas cream uniform on Friday afternoon, with some noticeable changes from the old ...

Sienna Betts and Addy Brown were named to the 50-player Jersey Mike's Naismith Trophy Women's College Player of the Year ...

JC Pan, Head of the Digital Lifestyle Product Business Unit at BenQ Corporation, unpacks how the brand has engineered ...

Indiana described a "significant" multiyear partnership with Eli Lilly and Company for its on-court logo at Assembly Hall.

Lilly has partnered with IU and Purdue Athletic departments to feature its logo on the basketball courts at Simon Skjodt ...

Capra Sports launched a free AI jersey design builder after finding 76 percent of customer designs it received came from AI ...

Eli Lilly and Company has come together with Indiana and Purdue for a multiyear agreement that will place the ...

Fans share their thoughts on the new Houston Comets logo as the franchise nears its official WNBA return in 2027.

Four of The Athletic's writers teamed up to rank the 30 NBA Cup courts for the 2026-27 season. Which court ranked as the best ...

Lilly Becomes First Corporate Brand Featured on the Basketball Courts of Purdue and Indiana, Connecting with Two of College ...