Ahead of Thursday’s Emily in Paris premiere, fans got a taste of what’s to come in season five via a slew of creator content on their Instagram feeds. A group of influencers, armed with Emily in Paris ...

Streaming services already cut up their content with annoying and often poorly-timed ads. Now, thanks to new tech, your favorite movies and TV shows could soon be stuffed with AI-generated product ...

The agency will reportedly work with the Parmigiano Reggiano Consortium to get "the king of cheeses" product placement in Hollywood projects. By Alex Weprin Senior Editor Hollywood is about to get a ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Imagine a dystopian police state dominated by poverty, with ...

Online casinos have exploded in popularity over the past decade. They spend millions every year on marketing, from high-impact sponsorships with football clubs to saturation advertising across social ...

CUPERTINO, Calif., Oct. 27, 2025 /PRNewswire/ -- Ryff, a leader in virtual product placement (VPP) and in-scene advertising, today announced that its Scene Intelligence™ technology is powering virtual ...

The television series Chuck featured notorious product placement, including scenes where characters delivered enthusiastic monologues about Subway sandwiches that felt more like commercials than ...

When product placement is used heavy-handedly in media, it can come across as disingenuous, and rightfully so. Nobody likes being advertised to while taking in a work of fiction, but art imitates life ...

Prime Video’s new screenlife take on War of the Worlds was widely panned upon its release — and has even faced accusations of blatant product placement for Amazon. But producer Patrick Aiello has ...

War of the Worlds has proved to be a massive flop for Amazon thanks to its 2% Rotten Tomatoes score (which places it among some of the worst movies of all time), in part because of criticisms of its ...

With the advent of ad-free television and ads that are skippable after only a few seconds, more and more brands are turning to product placement to promote their business rather than traditional ads ...