If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

After announcing his departure from the political scene, Elon Musk has quickly jumped back into the spotlight. As the Senate debated President Donald Trump’s “Big, Beautiful Bill” on June 30 ahead of ...

Seven audience measurement companies were invited to take part in the certification process; Comscore SCOR, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605.

Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to ...

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

Knowing who among your matched audience members has been served and who hasn’t as the campaign progresses may be the most valued control for managing margin. When you can have an immediate feedback ...

The official audience number released by Nielsen two days after the game was 113 million viewers, which is the aggregate total for the TV broadcast on Fox, digital viewership and the 882,000 ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

Roku, Nielsen Team Up for Four-Screen Audience Measurement. The deal will enable audience counts across traditional TV, connected TV, desktop and mobile ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.