Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

Cracker Barrel planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but ...

According to the latest financial reports, two of the three largest shareholders of Cracker Barrel stock are Blackrock, Inc.

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Last week, it was Cracker Barrel CEO Julie Felss Masino who was under pressure for the logo rebrand and reports about her ...

Outnumbered' discusses backlash to Cracker Barrel's rebrand after the company lost $100 million in value.

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...

Conservative activist Robby Starbuck questioned Davila’s role on the board in a recent video criticising Cracker Barrel’s ...

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...