Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

Cracker Barrel unveiled its updated logo as part of its "All the More" fall menu campaign, removing the iconic old man figure ...

Cracker Barrel, the restaurant chain with a general-store feel and porch full of rocking chairs, announced its rebranding and ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.

"Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand’s logo, which is now ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely to the iconic barrel shape and word mark that started it all," the ...

Cracker Barrel rolls out its first text-only logo in nearly 48 years as part of the “All the More” campaign—new fall menu, Jordan Davis collaboration, and conservative backlash from Trump Jr. and MAGA ...

Cracker Barrel restaurant chain and country store unveiled a new, simplified logo with the launch of a fall menu campaign.

The seasonal menu also includes peach beverages, peanut butter mocha and Apple Streusel Pie for a sweet finish.