To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand ...

The Blaze, a news site followed by a who’s who of MAGA figures, including Georgia Congresswoman Marjorie Taylor Greene and ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." What customers are ...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

The nationwide restaurant and country store, known for its nostalgic charm, recently unveiled a simplified design that drops ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

TV host and podcaster Van Lathan wants Cracker Barrel to change its logo one more time to trigger MAGA into further meltdown.

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its ...