American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

Global girl group Katseye is stepping into a new spotlight, this time not on stage but in denim. The six-member act, known ...

Gap isn't the first brand to jump on the Sydney Sweeney/American Eagle bandwagon. Old Navy has already released a subtle ...

A ll products featured on Teen Vogue are independently selected by Teen Vogue editors. However, when you buy something ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...