Another big indication that the waist line of culture right now aims low. Imagine you have an iPod mini, preferably metallic ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

The girl group talks up their new Gap campaign, styling denim looks and reaction from performing at Lollapalooza. Plus: how to shop the pieces online.

Vera Bradley is the latest brand tapping into Y2K nostalgia, with a romcom based on a former teenager's fan fiction.

On August 19, 2025, the global fashion label GAP unveiled its latest collab with KATSEYE. The sensational girl group posed for a denim campaign by the fashion brand.

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...