Here's what you missed at Google's big event that included new phones, watches, earbuds, Gemini AI features and numerous celebrity cameos.

Of course, Google’s latest Pixel lineup is far from an existential threat to Apple’s iPhone. According to research firm Canalys, Apple’s iPhone made up 49% of US smartphone shipments in Q2. Samsung accounted for 31%, while Motorola had 12%. Google devices made up just 3% of shipments.

At Google's 2025 announcement event, the company made several digs at apple, from "walled gardens" to the "tired" text bubble color debate.

Fortnite is returning to Australians after a court decision said Google and Apple's dominance over the digital marketplace was anticompetitive.

Google says it will offer satellite SOS free capabilities for two years, and after that a paid subscription might be needed.

People aren’t demanding AI features in their phones just yet, says Sheng Win Chow, an analyst at Canalys, which tracks smartphone sales. But Google is betting they soon will. The race continues and for now, Apple has a lot of catching up to do.

Comparing Google TV Streamer and Apple TV 4K in design, performance, and smart features. Discover which device suits your streaming needs, from 4K visuals and Dolby audio to ecosystem integration.

Google is way ahead of Apple when it comes to AI on phones, but is anyone keeping score? is a reviewer with over a decade of experience writing about consumer tech. She has a special interest in mobile photography and telecom.