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A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to ...

As the heart of the creator economy, YouTube provides an incredible opportunity for creators to build not just an audience but a business. There are now more than 3 million channels in the YouTube ...

Today, we’re introducing YouTube Labs — a new way for users to take our cutting edge AI experiments for a test drive. YouTube Labs is a new initiative dedicated to exploring the potential of AI on ...

Today at Made On YouTube Lyor Cohen, YouTube’s Global Head of Music announced new tools to bring music artists even closer to their passionate fan bases. “Today you’ve heard how we’re building tools ...

Imagine you're at a concert, holding a hand-drawn sign. For one incredible moment, the artist on stage looks right at you and smiles. You're one of thousands, but the connection feels personal. That's ...

This year, the first Friday game of the 2025 NFL season will be streamed exclusively on YouTube for free to a global audience. Kicking off on Friday, Sept. 5, at 5:00 PM PT / 8:00 PM ET / 9:00 PM BT ...

We're introducing a new AI-powered search results carousel to suggest videos and topic descriptions by creators across YouTube. Imagine searching for “best beaches in Hawaii” — you could see an ...

Today, we released our 2024 U.S. Impact Report highlighting YouTube’s contributions to the creator economy and the impact of the creators themselves. The findings, supported by research from Oxford ...

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

This year YouTube celebrates its 20th anniversary. From a simple video, we’ve grown into the largest music stage in the world, reaching over 100 countries in 80 languages. We’ve accomplished so much ...