The Lay's campaign was rolled out through limited-time product drops, influencer videos, paid social media, and organic UGC ...

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

Royal Jordanian Airlines, and its creative agency of record AdPro&, discusses its post, which reached more than 700,000 people organically.

The Premier Inn campaign with Crowd was delivered across social media; Google and Meta search platforms; and hyper-segmented messages.

Kantar's Hakan Nurakin, Wensi Li, and Richard Williams talk to Campaign Middle East about how old formulae in luxury won't work for Gen Z.

Gambit Communications has seen client wins, including Samsung, Property Finder, The Red Sea International Airport, FIX ...

Using WPP Open’s Creative Studio, an AI proprietary tool, Kim Mascarenhas reveals three characteristics about MENA's Gen Z ...

Cyberdrone's Munjed shares how brands are using drone show technology to deliver high-end, unforgettable experiences.

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Titled Chicken Fingers in a Snap, the Raising Cane's campaign plays up what the brand calls its defining trait: food that's ...

With Nadine Njeim as ambassador, Henkel Consumer Brands debuts haircare line through an influencer-led activation.

Landor Group's Erlings on why brands should treat sonic branding as a tool for more emotionally intelligent experiences.