Build-A-Bear and Mattel Creations will release products inspired by Elphaba and Glinda in Wicked: For Good on Oct. 29.

Build-A-Bear Workshop has appointed Carmen Flores as senior vice president of ecommerce and digital experiences, the company ...

Jazwares is upping its licensing game. As the world gears up for the 2026 World Cup, the toy company scored the official ...

The Gathering, Hasbro’s game plan is paying off. CEO Chris Cocks talks about fan growth, $20 toys, and what’s next for the company.

Ty is marking its 40th anniversary with a new innovation in plush play. The company and its founder, Ty Warner, have been ...

Super7 has also launched the Peanuts Super Duper Plush Keychain Wave 1 collection. In this wave, collectors will open the ...

Pop Mart is celebrating its 15th anniversary on Herald Square this November in the 99th annual Macy's Thanksgiving Day Parade ...

Goliath's Suite Spaces transforms dollhouse play into designer experiences. With these toys, kids can create their own dream ...

Weatherfoot LLC and Lunchbox Labs Studio have expanded the world of Windy Weatherfoot with a new Roblox game led by Robert ...

Numskull is adding a new layer to its licensing portfolio with a new line of Tubbz inspired by DreamWorks' film 'Shrek.' ...

To celebrate one year since the launch of the Trading Card Game (TCG) app, The Pokémon Company International is adding new ...

Loog Guitars partners with Sanrio to launch a collection of kid-friendly 3-string guitars inspired by Hello Kitty.