Australian consumers are increasingly turning to artificial intelligence (AI) to research brands and products, but few are ...
Breville has launched ‘Because great coffee matters’, a new category campaign created by independent creative agency Emotive, ...
Maxibon has launched a new campaign via creative agency SICKDOGWOLFMAN to introduce its new Barney Banana ice cream, bringing ...
WorkSafe Victoria has launched a new campaign encouraging injured workers and employers to work together to support recovery ...
Meta has added Facebook to its growing list of platforms giving users greater control over the algorithms deciding what ...
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Zambrero CMO Wants Marketers To Become ‘Human Sandwich’ Or Risk The Scourge Of ‘AI Sameness’
Marketers may not be using AI in the way should be. Zambrero CMO Bronwyn Heys believes that chucking a prompt in and ...
Lauren Inch is the Fixer of Thinkerbell South. She is key to creating an environment and an experience that is aligned to the ...
The two-horse race between Nine’s The Block and Seven’s My Kitchen Rules could not be much closer than Tuesday prime time viewing. The Block attracted 1.18 million average viewers to MKR’s 1.06 ...
Who would be an agency CEO? The sands, which have never truly been stable, appear to be shifting under their feet more violently than ever due to consolidation, in-housing and, increasingly, AI. But ...
Publicis boss Arthur Sadoun believes that holding company consolidation is having a positive impact on Publicis Groupe’s ...
Here, Stephen Wright, global media lead at TrinityP3, reflects on the humAIn conference in Sydney yesterday and why creatives ...
JCDecaux has strengthened its team across the South Island and Wellington with two key appointments, supporting airport ...
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