X is using lead-gen tools to rebuild ad revenue, while Threads is defining its value beyond Meta's ecosystem. Across APAC, agencies say both must work harder for a place in media plans.

Mondelez and Ogilvy India's new campaign highlights the dynamic relationship between neighbours and how a box of sweets can save the day.

From tech to travel to retail, find out which brands won over Singaporean consumers in Campaign’s latest research with YouGov.

What began as a campaign mascot designed to go against the flock has evolved into a case study in brand control and free speech.

All the latest account wins and people moves at HSBC Singapore, BBDO Guerrero, Ikea, WPP Media, RBC BlueBay, Delivery Hero and more.

As AI lowers cost of testing campaigns across markets, the bigger opportunity is to reinvest those savings in creating fresh IP and experiences that people pay for, says the IAB HK vice chair.

Average spend per trip during the seven-day National Day holiday hit a four-year low, even as travel volume was strong.

PepsiCo's Saakshi Verma Menon argues that scale alone is no lon ...

At All That Matters 2026 in Singapore, Canva's Laura Kantor and Unilever's Andrea Cappi emphasised the importance of community when creating more effective and engaging celebrity partnerships.

Possible curbs on concerts and outdoor activities could limit brands’ reach; negative health and disruption concerns drive a third of social media discussion related to the Grand Prix.

The Dentsu Aotearoa copywriter had pictured adulthood as a champagne affair, with cigars and limousines thrown in. Adland had other ideas.

Turnbull replaces Jon Cook, who announced his departure on Friday.