Of the marketers polled, 14% say their faith has declined. And 60.2% add that their metrics are being challenged by internal ...

A campaign launched Oct 22 centers around the fictional fanatics, as showcased in a mockumentary-style ad, shot by U.K.-based, Icelandic-born director Arni Thor. In the spot, the group answers ...

Linear TV, the thinking goes, will still be around - with far less marketplace scale but with consumers still gulping down ...

Amazon Web Services (AWS) introduced on Thursday a fully managed service built for real-time bidding (RTB) advertising ...

Independent media agency Brainlabs has appointed TikTok and media agency veteran Dan Connor as Managing Partner of U.S.

For Halloween, the outdoor brand turns death itself into a TikTok star -- and a reminder that some jackets outlive their ...

Amazon Web Services (AWS) introduced on Thursday a fully managed service built for real-time bidding (RTB) advertising ...

The agency has been tasked with "reimagining the Jarlsberg brand for the modern American customer." The "Holey Cheese" ...

But nearly half of U.S. adults say the news makes them feel informed, a positive emotion associated with media.

To promote Iceland, M&C Saatchi Group and the Peel agency has produced an offbeat mockumentary spot with three "experts." The ...

Two weeks ago, YouTube began rolling out the ability for some previously banned creators to rebuild their presence on the platform by requesting access to a new channel and accepting a formal review ...

Snap's Imagine Lens marks the company's first generative-AI lens dictated by free-form text prompts, pushing past its 2023 Dreams Lens, which uses AI to generate fantastical image-based alternatives ...