More than a decade after launching, kids' clothing brand Monica + Andy is embarking on its first big category expansion.

Bath & Body Works, as part of its Consumer First Formula plan, is testing new small-batch fragrances through an initiative ...

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters.

Executives at Rhone, Anthropologie, Kohl's, Brunt and Crocs weigh in on why brick-and-mortar is still standing strong heading ...

First, it was "Barbie." Then, it was "Wicked." Now, brands are jumping on the IP opportunity around "A Court of Thorns and ...

It’s shaping up to be another eventful and unpredictable holiday season, as consumer sentiment and geopolitical conditions ...

Amazon’s fall Prime Big Deals Days helped kick off early holiday sales as shoppers chased discounts, bundles and stocked up ...

Coffee giants like Lavazza and Keurig, and new entrants like Caraway, all seem to be coalescing around a similar pitch: ...

Black Friday and Cyber Monday preparation begins for e-commerce brands and retailers well before those peak shopping days arrive. Besides planning marketing and promotion strategies, brands must ...

Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach ...