Schuh’s brand had ‘slipped into the void.’ Can marketing reinject some personality?
The European footwear retailer dropped its first TV campaign in 15 years to reaffirm its place on the high street. The Drum ...
Adobe’s Claire Darley on the battle for creativity: can Adobe Express take on Canva?
Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and ...
‘Humans in the loop’: RHLF and how real people are quietly training generative AI
As generative AI continues its seepage into just about everything, Oscar Quine (who freelances for both The Drum and AI ...
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Ad of the Day: Olipop’s yetis try to spread Christmas cheer in animated short
The 30-second holiday spot, created with independent creative agency Callen, marks Olipop’s inaugural festive campaign.