Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Dove, a personal care brand, has transformed itself into a global leader in beauty and self-esteem through its long-standing "Real Beauty" campaign, which has been pivotal in changing perceptions of ...

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

Explores how an evolving measurement approach, one that embraces real-world data nuances, can help marketers make confident decisions, even when perfect certainty isn’t possible. Marketers are ...

When Tesco Retail Media worked with a confectionery brand to move it beyond being a seasonal purchase, it learned much about what makes a successful campaign.

Global marketers perceive Amazon ads as under-indexing against attention delivery, but believe the platform offers a high degree of “quality of trust” and “innovation”, according to Kantar data ...

The three largest media owners in the world, Alphabet, Amazon and Meta, already control over half of the global ad market, excluding China, according to WARC Media's latest Q1 2025 global ad forecast.

There is a significant gap between the importance business-to-business (B2B) leaders attach to brand governance and their real-life capabilities in this area, research from NewtonX and WARC has found.

The global search market is forecast to grow to $249bn in 2025, the second-largest channel, behind social media. Gen-AI-driven response platforms, as well as commerce and social networks, are hoping ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

A pattern of increasing media price inflation looks to be the story for the next few years, according to the latest WFA Outlook report from the World Federation of Advertisers.

The Coca-Cola Co., the soft drinks giant, is focusing on weekly consumption levels, brand equity and the profit from its investment as it tracks the impact of its marketing programs.