On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.S. retailers. The new prices will likely take effect starting Thursday, August 21, though retailers may implement the new prices at different times.

Each of the three current models of the PS5 consoles will go up by $50. That means the PS5 Digital Edition will be $500 instead of $450; the standard PS5 (with Blu-ray optical drive) will be $550 instead of $500; and the high-end PS5 Pro will be $750 instead of $700.