On 28th August 2024, the Uttar Pradesh State Cabinet approved the Uttar Pradesh Digital Media Policy, 2024, aiming to use social media platforms to promote government policies, schemes, and achievements. This new policy focuses on appointing digital influencers and social media agencies to spread government content widely. Key Features of the Policy: - The UP government will hire social media agencies, content writers, and digital marketing companies to handle their promotions while following th