7 Ways to Engage Your Customer's Reptilian Brain
7 Ways to Engage Your Customer's Reptilian Brain
Aug 26, 2015
neurosciencemarketing.com
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35 reactions | How does the “reptilian brain” affect our daily lives, and what we can do to overcome its influence? In this clip Jon shares his personal stories from his hectic life, illustrating the powerful impact of stress on our actions and relationships and how we can improve our mindset and communication. | Jon Gordon | Facebook
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To understand how to increase engagement with your marketing message we first need to understand some basics around the way the human brain works. There are 3 parts to the human brain. The oldest part is referred to as the Reptilian Brain (or Croc Brain), above that is the Limbic System (or Mammalian Brain) and then the Neo-Cortex. Most people have probably heard about the neo-cortex and how it is the part of our brain that separates humans from the animal world and provides high level problem s
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