Spending on beauty is robust among Black Americans, a diverse and growing group of 41 million people with increasing spending power. In 2021, they spent $6.6 billion on beauty, or 11.1% of the total US beauty market. Yet Black beauty consumers and brands face deep challenges when it comes to equity. Our new research, which features conversations with leading Black beauty execs including Desiree Rogers, looks at how to remove those barriers: https://mck.co/3aZgcjj #blackownedbusiness #racialequit
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