Mastercard TV Spot, 'True Name'
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Mastercard TV Spot, 'True Name'
Mastercard says that for transgender people, ensuring secure payments is not about protecting yourself from someone buying things with your card; rather, it is about protection from being judged and disrespected while paying for something. Mastercard introduces True Name, the first card that allows you to display your chosen name.
Jun 21, 2021
Mastercard True Name Campaign
We kijken uit naar de Amsterdam Pride waarbij alles draait om het vieren van liefde, voor jezelf, voor anderen, voor iedereen. Jij doet ertoe. ❤️🧡 Mastercard zet zich op veel manieren in voor de LGBTQIA gemeenschap. Wist je bijvoorbeeld dat we met True Name transgender en non-binaire personen de mogelijkheid bieden om hun gekozen naam te weergeven op hun betaalkaart? Being your true self: priceless ❤️🧡 Als je meer wil weten over ons True Name initiatief, bekijk dan de link in bio. #AmsterdamPr
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We kijken uit naar de Amsterdam Pride waarbij alles draait om het vieren van liefde, voor jezelf, voor anderen, voor iedereen. Jij doet ertoe. ❤️🧡 Mastercard zet zich op veel manieren in voor de LGBTQIA gemeenschap. Wist je bijvoorbeeld dat we met True Name transgender en non-binaire personen de mogelijkheid bieden om hun gekozen naam te weergeven op hun betaalkaart? Being your true self: priceless ❤️🧡 Als je meer wil weten over ons True Name initiatief, bekijk dan de link in bio. #AmsterdamPr
FacebookMastercard
174.8K viewsJul 31, 2024
Many LGBTQIA people don’t identify with the name on their card. That’s why @Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #StartSomethingPriceless | Them
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Many LGBTQIA people don’t identify with the name on their card. That’s why @Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #StartSomethingPriceless | Them
FacebookThem
185.5K viewsNov 23, 2020
MasterCard: True Name by Mastercard • Ads of the World™ | Part of The Clio Network
MasterCard: True Name by Mastercard • Ads of the World™ | Part of The Clio Network
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Apr 22, 2022
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For many LGBTQIA people, the name on their card can be a source of pain. That’s why Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #StartSomethingPriceless Learn More: mastercard.us/truename | LGBTQ Nation
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For many LGBTQIA people, the name on their card can be a source of pain. That’s why Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #StartSomethingPriceless Learn More: mastercard.us/truename | LGBTQ Nation
FacebookLGBTQ Nation
3.1K viewsNov 25, 2020
Bryan Buckley and McCann are helping Mastercard usher in a new era of inclusion with their latest ad featuring MasterCard's "True Name." True Name allows a cardholder to display their chosen name on their card. The feature is an attempt to remove one more avenue of descrimination in the lives of Trans and Non-binary individuals. Fingers crossed this landmark move catches on. | Hungry Man
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Bryan Buckley and McCann are helping Mastercard usher in a new era of inclusion with their latest ad featuring MasterCard's "True Name." True Name allows a cardholder to display their chosen name on their card. The feature is an attempt to remove one more avenue of descrimination in the lives of Trans and Non-binary individuals. Fingers crossed this landmark move catches on. | Hungry Man
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434 viewsJun 29, 2020
For many LGBTQIA people, the name on their card is a reminder of who they are not. That’s why Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #ad Learn More: http://mastercard.us/truename | LGBTQ Nation
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For many LGBTQIA people, the name on their card is a reminder of who they are not. That’s why Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #ad Learn More: http://mastercard.us/truename | LGBTQ Nation
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For many LGBTQIA people, the name on their card can be a source of pain. That’s why Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #StartSomethingPriceless Learn More: mastercard.us/truename | LGBTQ Nation
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Bryan Buckley and McCann are helping Mastercard usher in a new era of inclusion with their latest ad featuring MasterCard's "True Name." True Name allows a cardholder to display their chosen name on their card. The feature is an attempt to remove one more avenue of descrimination in the lives of Trans and Non-binary individuals. Fingers crossed this landmark move catches on. | Hungry Man
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For many LGBTQIA people, the name on their card is a reminder of who they are not. That’s why Mastercard created True Name™, which lets the transgender & non-binary communities display their chosen name on their card. #ad Learn More: http://mastercard.us/truename | LGBTQ Nation
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EXHIBIT: @mccann_mw’s short film for @Mastercard reveals how the True Name card empowers transgender and nonbinary individuals to use their chosen names. http://ow.ly/QJJl50AIVr8 #EXHIBIT #advertising #mastercard #shortfilm #acceptancematters #lgbtq #lgbtqai #transrightsarehumanrights #nonbinary #solidarity | Communication Arts
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EXHIBIT: @mccann_mw’s short film for @Mastercard reveals how the …
304 viewsJul 27, 2020
FacebookCommunication Arts
True Name™ by Mastercard gives trans and non-binary customers the ability to have their chosen name on their card. It’s just one more way BMO makes banking feel secure, for everyone. #BMOPride http://spr.ly/6181KsfVx | BMO Financial Group
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